The new era of barcodes: The future of connected data

In today’s digital age, barcodes are no longer just black and white lines scanned at the checkout counter. A new era is emerging Next Gen Barcodes, where everyone can access the information they need, at the right place and the right time whether scanning on a supermarket shelf, at checkout, or in a distribution center.

According to the global industry goal, by the end of 2027, Next Gen Barcodes developed by GS1 will be used alongside traditional barcodes at retail points of sale worldwide. This marks a major turning point, ushering in a “fully connected era” of product identification and data management.

Why transition to Next Gen Barcodes?

The world of consumption is rapidly evolving. Today’s shoppers want more than just knowing what a product is they want to know its origin, ingredients, expiration date, sustainability indicators, and recyclability.

Traditional barcodes (EAN/UPC) contain only one product identifier, but Next Gen Barcodes take this capability to a whole new level.

Next Gen Barcodes (such as GS1-structured QR Codes) can store far more data, directly linking to detailed product information empowering both retailers and consumers to access rich data with a single scan.

Key benefits for retailers and brand owners

For retailers and manufacturers, Next Gen Barcodes are not just about convenience they’re a strategic tool for supply chain management and customer experience enhancement.

Accurate product management: Each product can be identified by batch, expiration date, or even individual unit.

Optimized inventory and traceability: Real-time data integration reduces losses, minimizes errors, and accelerates warehouse operations.

Enhanced marketing capabilities: Next Gen Barcodes can connect consumers directly to brand stories, promotional campaigns, or loyalty programs — all from one quick scan.

Global compliance: GS1 is setting universal standards to ensure every business can deploy barcodes seamlessly and consistently worldwide.

When leveraged effectively, these new barcodes become a gateway to consumer insights and sustainable growth, not just a technical upgrade.

Benefits for consumers: Transparency, speed, and trust

Modern consumers demand trust and transparency in every purchase decision. With Next Gen Barcodes, a simple smartphone scan allows them to:

• View detailed information on product origin, ingredients, and usage instructions;

• Verify authenticity — especially valuable in pharmaceuticals, food, and cosmetics;

• Access promotions, feedback platforms, and loyalty programs instantly;

• Learn about the product’s environmental impact, enabling more responsible choices.

In short, Next Gen Barcodes bridge the gap between brands and consumers, strengthening transparency and loyalty.

Make the switch today

Transitioning to Next Gen Barcodes isn’t a distant future it’s happening right now. GS1 has announced a detailed roadmap to help businesses migrate smoothly from traditional barcodes to the new digital format.

The key steps include:

• Assessing current product data: Determine what information should be shared with consumers.

• Applying GS1 digital link standards: Ensure all barcodes are readable and interoperable worldwide.

• Integrating with POS and management systems: Prepare checkout counters, warehouses, and e-commerce platforms for the new format.

• Training staff and partners: Equip all stakeholders in the supply chain with the knowledge to maximize barcode benefits.

Early adopters of Next Gen Barcodes will gain a significant competitive edge, as transparency and digital readiness become key purchasing factors for modern consumers.

The future of smart identification

Entering the era of Next Gen Barcodes means moving closer to a smarter, more transparent, and sustainable economy.
Data will no longer be fragmented across systems it will flow seamlessly from manufacturers to end users.

This evolution not only helps businesses operate more efficiently but also empowers consumers to make smarter choices that’s the true power of Next Gen Barcodes.

Conclusion

The era of Next Gen Barcodes is closer than ever creating a world where data, products, and people are seamlessly connected.
For businesses, this is not just a technological step forward but also a strategic opportunity to increase transparency, enhance supply chain efficiency, and build stronger consumer trust.

Migrating to Next Gen Barcodes allows companies to stay ahead of global trends while showcasing a forward-thinking digital vision a key factor for maintaining competitiveness in the years ahead.

Let Beetech be your trusted partner on this journey toward building an intelligent management system helping your business enhance competitiveness and thrive in the digital era.

📧 Email: info@beetech.com.vn
🌐 Website: https://beetech.com.vn

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Source: YouTube The New Era of Barcodes Explained”, 18/09/2025